Iterate on your real product.
As a team.

Itera is the shared context layer where PMs, designers, and engineers iterate on the live product together, then hand coding agents the complete brief they need to ship.

app.travelbooking.com/flights/results
Itera

Add a flexible dates toggle that shows flights within +-2 days of the selected dates

I'll add a toggle filter below the search bar. It will query flights for Mar 12–25 based on your current search. Rendering now...

Change applied to live preview

Generate PR plan for Claude Code agent

Describe a change...

BCN → LHR

Mar 15 – Mar 22 · 1 passenger

3 results
Flexible dates (+-2 days)
Added by Itera

Vueling

06:30 – 08:15 · 2h 45m

€89

British Airways

10:00 – 11:40 · 2h 40m

€142

Ryanair

14:15 – 16:05 · 2h 50m

€67
The problem

AI made engineering 10x faster. Nothing else kept up.

The slowest part of shipping is no longer writing code. It's everything around it. The handoffs between tools. The translations between people. Five to eight steps between someone's idea and a customer seeing it. Each step loses context. Each boundary adds days.

The old way

4–8 weeks
  1. IdeaAnyone
  2. Product discoveryProduct
  3. PRD + PrototypeProduct
  4. DesignDesign
  5. Design reviewProductDesignStakeholders
  6. PrioritizationProductEngineering
  7. SprintEngineering
  8. BuildEngineering
  9. DemoProductEngineeringStakeholders
  10. Code reviewEngineering
  11. ShipEngineering

The Itera way

Same day
  1. IdeaAnyone

    A PM notices a missing filter. A support lead keeps hearing the same complaint. Anyone with context can start.

  2. Describe in chatAnyone

    Open your product, activate Itera, type what you want changed. Itera modifies the codebase and renders it using your existing design system.

  3. Live (sandboxed) reviewEngineeringDesignStakeholders

    A shareable link to a running instance of your product with the change applied. Reviewers click around the actual thing, not a screenshot or a Figma mock.

  4. ShipEngineering

    Engineering reviews the code, makes adjustments if needed, and deploys through your normal process.

How it works

Propose. Collaborate. Ship.

01

Describe the change. See it built.

Describe a change in plain language. See it built on your real codebase in seconds. Your components. Your design system. Your architecture.

Add a date toggle that shows flights within ±3 days

+
02

Iterate together. Not in isolation.

Invite anyone on your team to jump in. They see the live change, refine it, and leave their input. No context-setting needed. The working product speaks for itself.

Add filters to the dashboard sorting by date and status
Profile placeholder
Profile placeholder
Let's group by team instead, cleaner for standups
Building both options...
Profile placeholder
03

Approved means ready.

Every iteration lives on a real git branch. Engineers pull it into Cursor, Claude Code, Codex, or any tool they already use to review, refine, and ship.

Pull request created

itera/dashboard-filters → main

Participant+532-156
Built for teams

Every role. One platform.

Product Managers

Propose changes grounded in live code.

Not in a doc. Not in a ticket. In the running product, on your real codebase. Iterate in plain language until the change is ready to scope.

Designers

Refine UX on a live prototype.

Your design system becomes the constraint the AI follows. Refine in Itera or connect through Figma via MCP. Your time shifts from mocking every screen to curating the system.

Engineers

Scope the architecture. Skip the implementation.

Answer the high-level questions. Itera generates the brief. Your coding agent implements. You focus on the decisions that actually need judgment.

Leadership

See the work itself.

Every change in flight across every team. Live previews, not card statuses. Real visibility without status meetings.

Org-level visibility

See the work itself. Not a card about it.

See every change in flight across every team. Not as a status update. As a live, running preview on your real codebase. Click into any iteration, see the 'diff' and experience exactly what's changing.

Itera product interface screenshot - Iteration dashboard
Technical details

Real branches. Real code. Your stack.

Git repo Integration

Connects to your Github, Gitlab or Bitbucket repository. Understands your codebase structure, component library, and conventions.

Design system aware

The AI follows your patterns, uses your components, respects your architecture. Output looks like your team wrote it.

Instant frontend previews

Layout, copy, styling, and component changes render instantly in branch-based previews.

Ephemeral environments

Backend-touching changes spin up isolated environments with mock data. Full experience, fully interactive.

Test suite integration

Proposed changes run against your existing test framework automatically. Engineers review code that already passes.

Nothing locked in

Every change lives on a real git branch. Pull it locally, review the diff, refactor, or reject. Your tools, your workflow.

Pricing

Ship faster. Together.

One seat per builder. Collaborators are always free.

Currently free for early partners, help us shape Itera

Builder

€30/seat /month
Start for free
  • Iterate on your real product
  • 5 iterations per month
  • Design-system-aware output
  • GitHub, GitLab & Bitbucket
  • AI-generated pull requests
  • Point & Edit visual mode

Unlimited

€100/seat /month
Start for free

Everything in Builder, plus:

  • Unlimited iterations
  • Priority support
  • Multi-repo workspaces
  • Advanced review workflows

Your product is waiting...

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